Our Mission
We believe our well-being and the health of the earth are deeply connected, and that the way we live can nurture both.
LOAM was created to make it easier to discover beautiful, high-quality goods made with care for people and the natural world. From what we wear and put on our skin to the things we bring into our homes and give to our children, we believe the choices we make every day matter.
Our mission is to make better choices easier to find, while inspiring a deeper connection with the earth and one another.
Our Vision
We envision a world where living well means living in reciprocity with the earth. Where healthy soil, clean water, thriving ecosystems, and flourishing communities are part of how we understand a good life.
Through the brands we support, the knowledge we share, and the ideas we explore, we hope to inspire a way of living rooted in curiosity, care, and appreciation for the natural world.
Who We Are
LOAM is a curated marketplace for living, wardrobe, beauty and wellness, and children.
We bring together independent brands creating beautiful, useful things with an emphasis on organic and natural materials, non-toxic ingredients, natural fiber clothing, and plastic-free alternatives.
We're drawn to makers who embrace regenerative practices, preserve traditional craftsmanship, reduce unnecessary synthetics and packaging, and consider the people and ecosystems affected by their work.
We research ingredients, materials, sourcing, and manufacturing practices so you can shop with greater confidence and spend less time searching.
Our Core Values
We believe quality extends beyond how something looks or feels. It includes what it's made of, how long it lasts, where it comes from, and the people who make it.
We value transparency, responsible sourcing, ethical manufacturing, thoughtful packaging, and practices that protect and restore the natural world.
We're interested in supporting businesses that demonstrate these values through the choices they make, not simply the claims they make.
A Note From Our Founder
For years I've loved discovering beautiful, thoughtfully made things and learning about the people behind them. I've spent countless hours researching materials, ingredients, and manufacturing practices, searching for healthier alternatives to the things we use every day. Along the way, I've come across some incredible brands and makers whose creativity, knowledge, and care for the natural world have inspired me.
I wanted to bring all of this together in one place.
A place where people could shop with confidence, knowing that the products had been carefully considered for their impact on both people and the earth. Where finding an organic cotton bra, non-toxic skincare, or a plastic-free alternative didn't mean spending hours researching every option. And where shopping could also be an opportunity to learn, discover inspiring people and ideas, and feel more connected to the natural world.
That's what I wanted LOAM to be. A resource that makes living in harmony with the earth feel more accessible, beautiful, and enjoyable, while bringing greater attention and support to the brands and makers doing incredible things.
There's so much to discover, and I'm excited to share it with you.
I'm so glad you're here.
Allison Lomax
Founder, LOAM
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